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Shippit Insights

Find out how Shippit Insights reports help you learn more about your business. Get started with analysing your shipping and delivery stats.

Updated this week

Shippit Insights advanced reporting is a series of data rich dashboards that can help you understand how your shipping and delivery services are performing. Use them to determine whether you have chosen the right carrier mix, whether or not you're living up to the promises you make your customers, and work out who is buying from you and where.

A section of the Shippit Insights page, showing the Shipping Overview


Access Shippit Insights

Insights are available for all Shippit subscriptions, but depending on your plan, you might be able to access more features and do more with the data. Contact [email protected] to discuss your options, and get set up.

Accessing Shippit Insights

  1. Log in to your Shippit account.

  2. Click Insights in the top menu bar.

Performance PLUS

Performance PRO

Advanced fulfilment dashboard

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Carrier performance dashboard

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Carrier quote and cost dashboard

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Freight dispersion dashboard

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Carrier allocation dashboard

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Custom dashboards

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Dashboard drill-downs and filters

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Data exports

5000 lines

Unlimited


Advanced fulfilment dashboard

The advanced fulfilment dashboard includes these reports:

This article discusses each of the reports in the advanced fulfilment dashboard.

💡NOTE: If you want to get access to more dashboards, with more reports, we can help you with that! Contact [email protected] to get set up.


Order volumes reports

You can use the order volumes reports to track where your orders are being shipped to, and their size and volume. The graphs in this report show the total number of orders you have booked, the states and regions you are shipping orders to, and the charged weight and cubic volume of your orders. You can use this data to determine what type of freight you are shipping and to where, and to determine if your warehouse locations are appropriate.

This report includes seven graphs showing the total number of orders booked over time, the delivery state and region for orders, and the order weight and volume.

Drill down in the order volumes report to see more details. You can also right-click on graph elements and select Show all to see and download the individual orders that match your search criteria:

Number of orders booked over time

This graph shows the total number of orders booked during the selected time period. Use this graph to determine when your peak periods are. Hover your mouse over any point on the line to see more information for that data point. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

A section of the Shippit Insights page, showing a line graph labelled 'Number of orders booked over time'

Total orders booked by delivery state

This graph shows the total number of orders booked for delivery to each state for the selected time period. Use this graph to determine how many orders you are shipping to the different states.

💡Note: This graph only state information for orders shipped within Australia, New Zealand, and Malaysia. It does not include state information for other countries.

A section of the Shippit Insights page, showing a bar graph labelled 'Delivery state'

Click one of the bars to drill down into further information for the chosen state. For example, to see more information about the number of orders shipped to Queensland, click the QLD bar to update all the graphs in this section to show only orders booked to that state. You can now determine how much you are sending to metro or regional areas within the state, and use this information to adjust your freight locations. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

Percentage of orders booked by metro or regional destination

This graph shows the total number of orders booked for delivery to metro and regional areas for the selected time period. Use this graph to determine how many orders you are shipping to the different regions.

💡Note: This graph only shows metro and regional information for orders shipped within Australia. It does not include regional information for other countries.

A section of the Shippit Insights page, showing a bar graph labelled 'Percentage of orders booked by metro or regional destination (AU only)'

Click one of the bars to drill down into further information for the chosen region. For example, to see more information about the number of orders shipped to metro regions, click the Metro bar to update all the graphs in this section to show only orders booked to that state. You can now determine how much you are sending to metro or regional areas across Australia, and use this information to adjust your freight locations. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

Total orders booked by chargeable weight

This graph shows the total number of orders booked in different weight categories for the selected time period. This graph uses the chargeable weight, which is the weight charged by the carrier for the order. Use this graph to determine the size of the freight you are shipping.

A section of the Shippit Insights page, showing a bar graph labelled 'Total orders booked by chargeable weight'

Click one of the bars to drill down into further information for the weight category. For example, to see more information about the number of orders in the 5-10kg category, click the 5-10kg bar to update all the graphs in this section to show only orders booked in that weight category. You can now determine where packages in this category are being sent, and use this information to adjust your freight locations. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

Percentage of orders booked by chargeable weight

This graph shows the percentage of total orders booked in different weight categories for the selected time period. This graph uses the chargeable weight, which is the weight charged by the carrier for the order. Use this graph to determine the size of the freight you are shipping.

A section of the Shippit Insights page, showing a bar graph labelled 'Percentage of orders booked by chargeable weight'

Click one of the bars to drill down into further information for the weight category. For example, to see more information about the percentage of orders in the 25-50kg category, click the 25-50kg bar to update all the graphs in this section to show only orders booked in that weight category. You can now determine where packages in this category are being sent, and use this information to adjust your freight locations. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

Total orders booked by cubic volume

This graph shows the total number of orders booked in different cubic volume categories for the selected time period. This graph uses the cubic volume, which is the volume calculated from the linear measurements of the package. Use this graph to determine the size of the freight you are shipping.

A section of the Shippit Insights page, showing a bar graph labelled 'Total orders booked by cubic volume'

Click one of the bars to drill down into further information for the cubic volume category. For example, to see more information about the number of orders in the 0.10-0.20m³ category, click the 0.10-0.20 m3 bar to update all the graphs in this section to show only orders booked in that category. You can now determine where packages in this category are being sent, and use this information to adjust your freight locations. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

Percentage of order booked by cubic volume

This graph shows the percentage of total orders booked in different cubic volume categories for the selected time period. This graph uses the cubic volume, which is the volume calculated from the linear measurements of the package. Use this graph to determine the size of the freight you are shipping.

A section of the Shippit Insights page, showing a bar graph labelled 'Percentage of orders booked by cubic volume'

Click one of the bars to drill down into further information for the weight category. For example, to see more information about the percentage of orders in the 0.25-0.50m³ category, click the 0.25-0.50 m3 bar to update all the graphs in this section to show only orders booked in that category. You can now determine where packages in this category are being sent, and use this information to adjust your freight locations. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.


Carrier allocation reports

You can use the carrier allocation reports to track how much you are shipping over time. The graphs in this report use the number of orders you have completed to determine how much you are shipping over time, by carrier and service level. You can use this data to determine when your peak times are, and to determine if your service level mix is appropriate.

This report includes four graphs showing the total and average order volume for each carrier, split by service level.

Drill down in the order volume report to see more details.

Total orders booked by service level

This graph shows the total number of orders booked at different service levels for the selected time period. Use this graph to determine how many orders you are booking at different service levels.

A section of the Shippit Insights page, showing a bar graph labelled 'Total orders booked by service level'

Click one of the bars to drill down into further information for the chosen carrier. For example, to see more information about the number of orders booked at a standard service level, click the Standard bar to update all the graphs in this section to show only orders booked at that service level. You can now determine how much you are booking with various carriers at that service level, and use this information to adjust your carrier mix. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

Percentage of orders booked by service level

This graph shows the percentage breakdown of your orders into service levels across the selected time period. Use this graph to determine what percentage of total orders you are booking at different service levels.

A section of the Shippit Insights page, showing a pie graph labelled 'Percentage of orders booked by service level'

Click one of the segments to drill down into further information for the chosen service level. For example, to see more information about the number of orders booked at a standard service level, click the Standard segment to update all the graphs in this section to show only orders booked at that service level. You can now determine how much you are booking with various carriers at that service level, and use this information to adjust your carrier mix. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

Total orders booked by carrier service

This graph shows the total number of orders booked with different carrier services for the selected time period. Use this graph to determine how many orders you are booking with different carriers.

A section of the Shippit Insights page, showing a bar graph labelled 'Total orders booked by carrier service'

Click one of the bars to drill down into further information for the chosen carrier. For example, to see more information about the number of orders booked with Australia Post eParcel, click the eParcel bar to update all the graphs in this section to show only orders booked with that carrier. You can now determine how much you are booking with various carriers, and use this information to adjust your carrier mix. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

Percentage of orders booked by carrier service

This graph shows the percentage breakdown of your orders into carriers across the selected time period. Use this graph to determine what percentage of total orders you are booking with different carriers.

A section of the Shippit Insights page, showing a pie graph labelled 'Percentage of orders booked by carrier service'

Click one of the segments to drill down into further information for the chosen carrier. For example, to see more information about the number of orders booked as click and collect, click the Click & Collect segment to update all the graphs in this section to show only orders booked with that carrier. You can now determine how much you are booking with various carriers, and use this information to adjust your carrier mix. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.


Carrier quoted shipping reports

You can use the carrier quoted shipping costs reports to track how much your carriers are costing. The data in this graph uses the quoted cost to determine how much you are being charged by each carrier, based on the destination of the order. You can use this data to determine which carriers are providing the most cost-effective service for you, for each shipping service level.

This report includes five graphs showing the total and average cost for each carrier, split by service level.

Drill down in the carrier quotes shipping costs report to see more details.

Average quoted shipping cost over time

This graph shows the average quoted cost per order over time. Use this graph to determine the fluctuation in average order cost over time. Hover your mouse over any point on the line to see more information for that data point. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

A section of the Shippit Insights page, showing a line graph labelled 'Average quoted shipping cost over time'

Total quoted shipping cost by service level

This graph shows the total quoted cost of orders at different service levels for the selected time period. Use this graph to determine your total spend on different service levels.

A section of the Shippit Insights page, showing a bar graph labelled 'Total quoted shipping cost by service level'

Click one of the bars to drill down into further information for the chosen carrier. For example, to see more information about total cost for the standard delivery level, click the Standard bar to update all the graphs in this section to show only orders booked as standard service. You can now determine how much various carriers are costing at this service level, and use this information to adjust your carrier mix. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

Average quoted shipping cost by service level

This graph shows the average quoted cost of orders at different service levels for the selected time period. Use this graph to determine your average spend on different service levels.

A section of the Shippit Insights page, showing a bar graph labelled 'Average quoted shipping cost by service level'

Click one of the bars to drill down into further information for the chosen carrier. For example, to see more information about average cost for the priority delivery level, click the Priority bar to update all the graphs in this section to show only orders booked as priority service. You can now determine how much various carriers are costing at this service level, and use this information to adjust your carrier mix. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

Total quoted shipping cost by carrier service

This graph shows the total quoted cost of orders booked with different carriers for the selected time period. Use this graph to determine your total spend with different carriers.

A section of the Shippit Insights page, showing a bar graph labelled 'Total quoted shipping cost by carrier service'

Click one of the bars to drill down into further information for the chosen carrier. For example, to see more information about total cost for Aramex Australia and New Zealand click the Aramex Au Nz bar to update all the graphs in this section to show only orders booked with that carrier. You can now determine how much various carriers are costing, and use this information to adjust your carrier mix. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

Average quoted shipping cost by carrier service

This graph shows the average quoted cost of orders booked with different carriers for the selected time period. Use this graph to determine your average spend with different carriers.

A section of the Shippit Insights page, showing a bar graph labelled 'Average quoted shipping cost by service level'

Click one of the bars to drill down into further information for the chosen carrier. For example, to see more information about average cost for Bonds Couriers click the Bonds Couriers bar to update all the graphs in this section to show only orders booked with that carrier. You can now determine how much various carriers are costing, and use this information to adjust your carrier mix. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.


Lead times reports

You can use the lead times reports to determine how long it takes for an order to be delivered. Find out how long it takes for orders to be booked, picked up, and shipped, and determine which carriers are providing the best service for you, for each shipping service level.

This report includes three graphs showing the average time an order spends from being created to being delivered, by service level, and by carrier.

Drill down in the lead times report to see more detail on service levels, or individual carriers.

Average lead time over time

This graph shows the average time it takes for an order to go from being created to being delivered, over time. Use this graph to determine the fluctuation in average order lead time. Hover your mouse over any point on the line to see more information for that data point. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

A section of the Shippit Insights page, showing a line graph labelled 'Average lead time over time'

Lead time breakdown by service level

This graph shows the average time that an order spends in each stage by service level. Use this graph to determine how long your orders are taking to move from creation to booking, waiting for carrier pickup, and then to be received by your customer.

A section of the Shippit Insights page, showing a bar graph labelled 'Lead time breakdown by service level'

Click one of the bars to drill down into carrier information for the chosen service level. For example, to see the carrier breakdown for the standard service level, click the Standard bar to update all the graphs in this section to show only orders using standard service. You can now determine which carrier is performing the best for standard deliveries, and use this information to adjust your carrier mix. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

Lead time breakdown by carrier service

This graph shows the average time that an order spends in each stage by carrier. Use this graph to determine how long your each carrier is taking to move from creation to booking, waiting for carrier pickup, and then to be received by your customer.

Click one of the bars to drill down into more information for the chosen carrier and service level.

A section of the Shippit Insights page, showing a bar graph labelled 'Lead time breakdown by carrier service'

Click one of the bars to drill down into lead time information for the chosen carrier. For example, to see the leads time breakdown for Couriers Please standard service, click the Couriers Please - Standard bar to update all the graphs in this section to show only orders using standard service. You can now determine which carrier is performing the best for standard deliveries, and use this information to adjust your carrier mix. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.


Carrier performance reports

You can use the carrier performance reports to track how your carriers are performing. Find out how long it takes for orders to be delivered, and whether or not your carriers are meeting their SLAs. You can determine which carriers are providing the most efficient service for you, for each shipping service level.

This report includes eight graphs showing the delivery time for each carrier, split by service level, the delivered on time percentage (DoT%) for each carrier, split by service level, and the number of orders that failed your service level agreements (SLAs), split by order state and carrier.

Drill down in the carrier performance report to see more details.

Average transit time over time

This graph shows the average transit time for all of your orders. Use this graph to determine how long your orders are taking between being picked up by the carrier and received by your customer. Hover your mouse over any point on the line to see more information for that data point. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

A section of the Shippit Insights page, showing a line graph labelled 'Average transit time over time'

Delivered on time (DoT%) over time

This graph shows the delivered on time percentage (DoT%) for all of your orders. Use this graph to determine which percentage of your orders are being delivered on time. Hover your mouse over any point on the line to see more information for that data point. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

A section of the Shippit Insights page, showing a line graph labelled 'Delivered on time (DoT%) over time'

Total orders in status of non-completed orders

This graph shows the order state for orders that were not completed successfully. Use this graph to determine where your orders might be failing.

A section of the Shippit Insights page, showing a bar graph labelled 'Total orders in status of non-completed orders'

Click one of the bars to drill down into carrier information for the chosen order state. For example, to see the carrier breakdown for orders that failed while they were in transit, click the in_transit bar to update all the graphs in this section to show only those orders that failed while in transit. You can now determine which carrier is failing to deliver orders in this state, and use this information to adjust your carrier mix. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

Total orders that breached delivery SLA by carrier

This graph shows orders that took longer than agreed to be delivered. Carriers have a stated service level agreement (SLA) for how long deliveries should take, and this graph shows orders that have breached the SLA. Use this graph to determine which carriers and service levels are taking too long to be delivered.

A section of the Shippit Insights page, showing a bar graph labelled 'Total orders that breached delivery SLA by carrier'

Click one of the bars to drill down into carrier information for the chosen carrier. For example, to see more information about orders that were booked with Couriers Please that breached SLA, click the Couriers Please bar to update all the graphs in this section to show only those orders that were booked with that carrier. You can now determine which carrier is failing to deliver orders within their agreed SLA, and use this information to adjust your carrier mix. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

Delivered on time (DoT%) by service level

This graph shows the percentage of orders that delivered on time, by service level. Use this graph to determine which service levels have a delivered on time percentage that is too low.

A section of the Shippit Insights page, showing a bar graph labelled 'Delivered on time (DoT%) by service level'

Click one of the bars to drill down into further information for the chosen service level. For example, to see more information about delivery on time for priority orders, click the Priority bar to update all the graphs in this section to show only priority orders. You can now determine which service level is delivering orders on time, and use this information to adjust which service levels you offer your customers. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

Delivered on time (DoT%) by carrier service

This graph shows the percentage of orders that were delivered on time, by carrier. Use this graph to determine which carriers have a delivered on time percentage that is too low.

A section of the Shippit Insights page, showing a bar graph labelled 'Delivered on time (DoT%) by carrier service'

Click one of the bars to drill down into further information for the chosen carrier. For example, to see more information about delivery on time for Allied Express same day service, click the Allied Express Same Day bar to update all the graphs in this section to show only orders booked with that carrier. You can now determine which carrier is delivering orders on time, and use this information to adjust your carrier mix. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

Average pickup time by carrier

This graph shows the average amount of time, in working days, that your orders are waiting for pickup, by carrier. Use this graph to determine which carriers are picking up your orders most efficiently.

A section of the Shippit Insights page, showing a bar graph labelled 'Average pickup time by carrier'

Click one of the bars to drill down into further information for the chosen carrier. For example, to see more information about pickup time for Direct Freight Express, click the Direct Freight Express bar to update all the graphs in this section to show only orders booked with that carrier. You can now determine which carrier is picking up your orders on time, and use this information to adjust your carrier mix. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

Average transit time by carrier

This graph shows the average amount of time, in days, that your orders are spending in transit, by carrier. Use this graph to determine which carriers are delivering your orders most efficiently.

A section of the Shippit Insights page, showing a bar graph labelled 'Average transit time by carrier'

Click one of the bars to drill down into further information for the chosen carrier. For example, to see more information about shipping time for Australia Post eParcel Express Post, click the eParcel Express Post bar to update all the graphs in this section to show only orders booked with that carrier. You can now determine which carrier is delivering your orders efficiently, and use this information to adjust your carrier mix. You can also right-click on a graph element and select Show all to see and download the individual orders that match your search criteria.

💡NOTE: If you want to get access to more dashboards, we can help you with that! Contact [email protected] to get set up.


Filter report data

You can use the controls at the top of the page to filter your report data, and drill down into your data to discover more information about your shipping history. Which fields you have available could depend on your user role.

Use the Pickup Country field to show orders that are picked up from a particular country.

Use the Pickup State field to show orders that were picked up from a particular state or states within Australia, New Zealand, or Malaysia.

Use the Delivery Country field to show orders that were delivered to a particular country or countries.

Use the Delivery State field to show orders that were delivered to a particular state or states within Australia, New Zealand, or Malaysia.

Use the Order Booked Date field to show orders booked during a specific date range.

Use the Store Name field to show orders that have come from a specific store or stores.

Use the Carrier Service Name field to show orders booked with a particular carrier or carriers at a certain service level.

Use the Delivery Metro or Regional field to show orders that were delivered to a particular region within Australia.

Use the Return (Yes/No) field to show only orders including or excluding returns.

A section of the Shippit Insights page, showing a filter dropped down to show the various operators

For filter fields where you can enter a value, you can choose to include, exclude, or search for partial values, by selecting the appropriate operator from the drop down list.

A section of the Shippit Insights page, showing the dashboard actions kebab menu

Click the Reload icon to reload the graphs with your filters.

Click the Show/Hide filters icon to show or hide the filters bar.

You can access additional settings from the Dashboard Actions kebab menu in the filters bar.

Click Clear cache and refresh to reset and refresh the data in your graphs.

Click Download to download a PDF or .csv file of the current dashboard. For more information, see the export insights data section.

Click Reset filters to clear your existing filters and go back to the defaults.

Click Each tile's time zone to select a new time zone for your data. By default, this is set to your local time zone.

A section of the Shippit Insights page, showing the dashboard actions kebab menu


Export insights data

You can export data from your Shippit Insights dashboard so you can share it with your colleagues, or use it in your own business intelligence tools. Data is available as a downloadable PDF file, or as comma-separated CSV files for using in a spreadsheet or importing into a BI tool.

💡NOTE: You can export up to 5000 lines of data on the Performance Plus plan. If you want to get access to larger export downloads, we can help you with that! Contact [email protected] to get set up.

Exporting insights data as a PDF

  1. Log in to your Shippit account.

  2. Open the drop down menu in the top right of your screen, and click Insights.

  3. Navigate to the data dashboard or adjust the graphs to show the information that you want to export.

  4. On the Insights menu bar, open the kebab menu, and click Download.

  5. In the Download dialog, use these settings:

    • In the Format field, select PDF.

    • In the Paper Size field, select an appropriate paper size.

    • Check the Expand tables to show all rows if you want to ensure that all rows are visible in the final document. This could mean your file size gets quite large.

    • Check Arrange dashboard tiles in a single column if you want to format the document in one column, rather than two. This makes your document longer, but is a good option for narrower paper sizes.

  6. Click Download to download the file. Depending on the amount of data, it could take a few moments to extract the raw data from the Looker service.

  7. Optional: Click Open in browser to open the PDF file in a new browser tab, instead of downloading the file.

Exporting insights data as a CSV

  1. Log in to your Shippit account.

  2. Open the drop down menu in the top right of your screen, and click Insights.

  3. Navigate to the data dashboard or adjust the graphs to show the information that you want to export.

  4. On the Insights menu bar, open the kebab menu, and click Download.

  5. In the Download dialog, use these settings:

    • In the Format field, select CSV.

    • In the Paper Size field, select an appropriate paper size.

  6. Click Download to download the file. Depending on the amount of data, it could take a few moments to extract the raw data from the Looker service.

⚠️ Important: Each graph is exported as a separate CSV file, which is then compressed in .zip format to make it faster for you to download. You can extract the files by opening the .zip file in your file browser, and navigating to the extracted directory.

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